Grundfos reforms in bid to double Asia Pacific revenues

Danish pump manufacturer, Grundfos, has unveiled an organisational restructure in its Asia Pacific operations where it is looking to “double revenues over the next five years.” The reshuffle will “improve customer service, enhance organisational efficiency, and drive the next phase of growth in the Asia Pacific.”

Grundfos has reformed its Asia Pacific operations under four geographical clusters:

East Asia comprising Japan, Korea, the Philippines and Taiwan;
South Asia cockering covers Indonesia, Malaysia and Singapore;
Oceania taking in Australia and New Zealand; and
Indochina dealing with India, Thailand, Vietnam and other emerging markets including Bangladesh, Bhutan, Cambodia, Laos, Maldives, Myanmar, Nepal and Sri Lanka.

The Asia Pacific regional headquarters remain in Singapore headed up by Okay Barutçu as regional managing director. Barutçu is also area managing director for the Indochina division. The other division area managers are Rick Holland (East Asia), Leong Chee Khuan (South Asia), and Steen Holm Jensen (Oceania). The new structure became effective in May.

The reorganisation, Grundfos said, aims to “improve customer centricity with a stronger focus on local requirements.”

The company said that by dedicating its resources in each division to the needs of its geographic cluster, Grundfos it anticipated it would, “do more in the region for the region by expanding on product range, and increasing assembly and production facilities for local requirements.”

“What this means is better availability of product and information, improved support and services, swifter response time, and a deeper understanding of local challenges that will translate into pump systems and water solutions that are relevant to our customers,” said Barutçu.

Under the reorganisation, back-office functions including finance, accounting and human resources will be centralised while supply chain management will be “further optimised to provide a stronger competitive edge.”

The new structure will encourage employees to “expand their horizons in terms of roles and responsibilities and acquire new competencies,” said Grundfos.

“To execute our strategies and drive the next lap of growth, strong and experienced teams are extremely critical. People development and capable leadership are important focus areas,” said Barutçu, highlighting the appointments of local general managers to lead each new cluster as area managing directors.

Barutçu anticipated developments to include “intensifying its drive on energy- efficient products and water utilities for flood control and water-treatment applications.”


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