Five Minutes With: Hideo Shirakawa, East Asia managing director, Grundfos
12 Feb 19 by Carl Myers
The 2016 Summer Olympic Games in Rio de Janeiro and 2014 Winter Olympic Games in Sochi are among the Grundfos projects to inspire newly-appointed East Asia managing director Hideo Shirakawa
What first attracted you into working in the water industry?
I have always wanted to be part of an industry that has an impact on the community. Water is a vital resource. It’s at the absolute centre of everything from individual survival and health to industrial and economic development to environmental sustainability. The opportunity to protect the environment and service the community is what first attracted me into the water industry. I first joined Grundfos in 2012 as sales director. I was impressed by the way in which the business and operations was run in Japan. And by how the company successfully developed its business in a challenging market like Japan.
What gets you most excited about the challenges and opportunities ahead?
I see great business opportunities for effective use of water and energy resources, as well as for the Internet of Things (IoT) for water management, in the water utility and building services segments, in Japan, South Korea and Taiwan. I am looking forward to growing the business in these segments.
One of the biggest challenges Grundfos faces is competing for brand recognition with local players that have a more established presence in these markets. In this new role, my goal and strategy is to disrupt the market with new innovative products and solutions. I am excited to explore how we go about this and strengthen our presence in these markets.
What projects have inspired you in the past few years?
I admire and want to be a part of projects that have an impact on, or that make a difference in even a small way, to the lives of people. The Olympic arena and athletes’ village in the 2014 Winter Olympic Games in Sochi and the 2016 Summer Olympic Games in Rio de Janeiro are some of the great projects that Grundfos has been a part of in the last few years. I was inspired by how Grundfos rose to the occasion and successfully delivered a range of pump solutions to support new power plants and to provide water and energy to the venues for these high-traffic events.
What one thing would you change about the water business?
As water industry professionals we need to work constantly to enhance our knowledge about how to optimise limited water resources and reduce energy consumption. Pumps consume around 10 per cent of the global energy. Grundfos is constantly innovating to enhance energy efficiency in our solutions every day. We believe that every small act counts towards reducing carbon emissions and consequently the growing issue of global warming and its ultimate effect on our water resources.
Login on register to comment
A world leader committed to preserving resources through desalination and reuse
The Group designs
Leading expert delivers online masterclass on membrane fouling
There is only one week left to register for this exciting new format of online event and deepen your understanding of membrane fouling in only one hour.
Singapore International Water Week Turns 10 Years: Celebrating a Decade of Accomplishment in the Global Water Industry
The Singapore International Water Week (SIWW) is the world's premier platform to connect the water industry for innovative solutions and sustainable urban water management. The biennial event gathers stakeholders from the global water industry to share best practices
Related supplier content
Xylem reuse system to up potable water supply in Los Angeles
Water technology company
Sterlitech offers new ultrafiltration membranes
Laboratory products and membrane testing firm Sterlitech is offering Synder Filtration's recently developed ultrafiltration membranes
Osmoflo reports concentrate reduction success
Australian desalination company Osmoflo has reported success with site tests of its concentrate reduction technology for reverse osmosis (RO) plants. The firm said its Brine Squeezer system increased recovery from 80% to 95% in a mine wastewater recovery pilot.