Distributors the key to rapid growth

Genesys International seems to have been around much longer than the ten years they are celebrating in 2011. Based in the county of Cheshire, southwest of Manchester, UK, the company has steadily built its reputation as a developer, manufacturer and distributor of speciality chemicals for the desalination and membrane water treatment market. To mark the company’s 10th anniversary, D&WR interviewed its two founders, chairman Ted Darton, and sales director Ursula Annunziata, and managing director Steve Chesters at their Middlewich headquarters. This article first appeared in the May/June 2011 issue of Desalination & Water Reuse magazine.

Genesys International seems to have been around much longer than the ten years they are celebrating in 2011. Based in the county of Cheshire, southwest of Manchester, UK, the company has steadily built its reputation as a developer, manufacturer and distributor of speciality chemicals for the desalination and membrane water treatment market.

To mark the company’s 10th anniversary, D&WR interviewed its two founders, chairman Ted Darton, and sales director Ursula Annunziata, and managing director Steve Chesters at their Middlewich headquarters.

This article first appeared in the May/June 2011 issue of Desalination & Water Reuse magazine.