Chinese licensee joins Dow residential Filmtec program
Haier Group of China, a leading multinational home appliances and consumer electronics company, has become the latest official licensee to partner with Dow Water & Process Solutions in its newly launched Filmtec reverse osmosis (RO) ingredient branding program.The program is designed to help improve residential water treatment through collaboration with well-known local brands.
Haier Group will use DW&PS's advanced RO technology inside its residential water purification system and filtration products. In addition, Haier is authorized to use the Filmtec RO Inside logo on its water filtration products and its water filtration marketing materials.
Other companies that have partnered with Dow include Midea Water Appliances (China), Angel (China), Rusfilter LLC (Russia), KAROFi (Vietnam) and Kent RO Systems Ltd. (India).