CH2M Hill rebrands
Infrastructure engineering firm, CH2M HILL, has shortened its name to CH2M and redesigned its logo from its twenty-year old block capitals design to a lower-case script-style typography in purple which "reflects the energy and passion of the firm.""Our refreshed brand goes much deeper than just a new logo and shortened nickname," said CH2M chairman and chief executive officer, Jacqueline Hinman. She said it "combines our client-centric mindset with our commitment to technical excellence and innovation".
Hinman added: "Our distinctive new look reflects the energy and passion of the firm and its zest for bringing the smartest approaches to the markets and industries we serve."
The company said its leadership believed that the rebrand and new logo, coupled with a changed business strategy launched in January, will "help to deepen the relationships between clients and CH2M's sales and project delivery teams". The company emphasised a greater interplay between its business strands in its new strategy:
"In the past year, the company has focused its strategy on strengthening the culture of collaboration and sharing across its five business groups and around the world," it said in a statement.