WRRF to webcast results of water-reuse language research

Results from a recent WateReuse Research Foundation (WRRF) study about the language and context used to convey potable reuse projects to the public are to be disseminated via a webcast on 14 June 2012.

The study found that commonly used language and context could be "confusing and alarming" to an uninformed public. This language coupled with lack of community knowledge about water use and reuse created a situation where the most sustainable water reuse solutions could become the target of sensational media reporting and political exploitation.

During the webcast, researchers Linda Macpherson (CH2M Hill), Ian Law (IBL Solutions), Jorg Drewes (Colorado School of Mines) and Professor George Tchobanoglous (University of California-Davis) will describe how making changes in terminology, imagery and contextual descriptions of water use and reuse is a key to sustainable solutions.

The WRRF is coupling this webcast with the recent launch of a new video Downstream: A Simple True Story About Reuse. The video illustrates in very simple visuals that where water is concerned, it is quality of treatment - not the source - that is most important.

Webcast information is available via the WRRF website.

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