American Water Chemicals (AWC) is to rebrand itself as Alkema Solutions from the beginning of 2015.
The company said the name was a tribute to alchemy: “Although medieval alchemists failed to convert lead into gold, we’ve successfully helped the membrane industry convert contaminated and saline water into blue gold since 1993,” said company chief executive officer and technical director Mo Malk.
AWC has for its 20 years provided reverse osmosis chemicals that “lower operating costs, increase recovery, eliminate hazardous acid dosing and reduce the frequency of membrane cleanings,” according to the company.
The company will continue to operate in its current structure, and all contacts and email addresses will remain unchanged.